Care and Feeding of your Social Media Marketing Program

Social media marketing DEMANDS constant care and feeding. Social media marketing can’t be random, it must be focused and you’ve got to have some sort of marketing plan in place to follow which includes the care and feeding of your program.

Care and feeding of social media marketing

Photo (CC) by DeaPeaJay on Flickr

Let’s start with caring for your social media program.

Kraft Foods “How Oreo Learned to Fish Where the Fish Are” is a perfect example of how to care for your online marketing efforts. You’ve got to identify your niche and your target market with social media. That’s  key to making social media work for you.

Here are 3 solid ways to care for your social media program and make the most of your online marketing efforts:

1. Speak directly to those who want to hear from you. No need to cast a wide net and try to catch the masses. By focusing on your target market you’ll be able to grow your event substantially by highlighting what your event will offer your attendees.

2. Share what you know, create buzz. Show that your event is a leader in the industry.  Show what attendees will miss if they are not in attendance.  Share the details and provide reasons why your event is one to attend.

3. Care about growing your online networking platforms. Reach out, connect, spend time with those that are in your industry, spend time to find out where your target market is looking for information and make sure you are there.

By working on these 3 things, by caring about the social media marketing program for your event, your social media presence will grow exponentially and it will work for you.

Here are 3 ways to “feed” your program:

1.  Provide good, solid info to others that they can pass on and give you credit for sharing. Conversely, pass along what others say – put them in the spotlight. This is a great way to feed your online efforts.

2.  Jump in, be social, have a conversation – that’s what it’s all about.

3.  Spend time each and every day online.  If you don’t spend the time, in essence if you don’t feed your program, it’s certainly not going to work.

Social media necessitates attention. Think about the things you give attention to – your family, friends,  pets, and plants. They all thrive when you care for them and feed them in a variety of ways.  Don’t you think it’s time you did the same thing for your social media marketing program?

If you’re looking looking for help with your social media marketing, please visit take a moment and look at what we offer here.



It’s Not Rocket Science, It’s Social Media!

It's not Rocket Science, It's Social MediaIt seems to happen every time you talk to people about social media, doesn’t it? Eyes gloss over, hands start to flutter, attention wanes. You think you were talking about something technical like rocket science.  You hear “I know it’s important, but it’s so complicated.” Since when is being social complicated? Social media is another form of simple conversation and if you’re in business, you have to have the social media conversation going. Nowhere is it more clearly stated than in the Social Media Revolution video – the ROI of social is that your business/association/meeting will still exist in 5 years.

One of the partners at Market My Meeting, Leslie Saint McLellan, had to market a small Southern California resort destination for 2 years, primarily using social media, not spending a dime on paid advertising. She can tell you it was successful, even though she’s not a numbers person. Leslie wasn’t mired in analytics, she didn’t do fancy things, she was determined to keep it very simple….the marketing was driven by being social, by the online conversation, and she based success on how many were talking about the area via social media because ultimately that’s what drove visitors to the community.

Now there are plenty of businesses who live and die by their social media analytics, and we’re not disputing how they do things. We’re just saying that for that particular destination and for many businesses in general, being social, having a conversation and keeping things simple is what it’s all about.

What can be done to help people get over the fear of social media and see how easy it can really be?

It all starts with the understanding that social media is about having a conversation.  Social media is a very simple thing to do.  Since this isn’t rocket science, what’s really needed is for people to see how social media is successfully done.  Present a clear social media marketing strategy and right away you see a light bulb come on as it becomes clear what a powerful tool social media marketing is.

Specifically in the Association market, goals for social media should include:

  1. Giving members/attendees the online platform(s) to converse about the upcoming meeting.
  2. Enable potential attendees to help promote the meeting.
  3. Provide a forum where attendees can connect and build a relationship before they ever reach the meeting site.

When the goals are accomplished, attendance grows and it’s a win for everyone.   Just remember, it’s not rocket science, it’s social media.