What To Expect From Social Media Marketing

First, you need to be realistic about your social media marketing expectations.  If you are new to the social media scene or just started dipping your toes into any kind of digital marketing, it’s important to understand that nothing happens overnight. “If you build it, they will come” only works in the movies.  A successful campaign takes TIME, COMMITTMENT, CONTENT and ENGAGEMENT.

To successfully market your meeting, association or group:

  • Social Media Marketing for your meetingSet goals and know your social media marketing strategy. Identify your audience and see what similar associations or groups are doing online. Do your homework and know who you want to target to join you online or at your events.
  • It’s NOT all about the numbers. The perception that more “likes” equates to more value is not true and can lead to frustration when things are just getting started. Sure it’s great to have those big numbers, but it’s more important to have a quality community that ENGAGES in your conversations and follows you because they are genuinely interested in your content.  If you have thousands of “likes” and there is no conversation, you haven’t achieved your goals.
  • Stay focused on your purpose. You want to EXPAND your audience and thereby drive attendance to your events.
  • FITA2-72ENGAGEMENT is your single most important metric. Facebook and Twitter represent an exchange with your audience. While Social Media is not rocket science, it is  a strategic blend of quality posts that provide compelling content and intriguing conversation designed to get them talking.
  • Not all platforms work everyone. Because of the nature of your association, group or meeting, it may fit well on Facebook, but not on Twitter. Perhaps a YouTube channel gets more traffic than a LinkedIn group. Or maybe a Pinterest board tells your story best. It’s a process and will take time to discover the most effective combinations that will promote your needs successfully.
  • CONTENT. Content. Content.  If you don’t have a blog, think of starting one. If you do have a blog, keep it current, actively engaging and interesting for your community.
  • Social Media is an investment in the future. It may start small, but if you stick with it and are diligent about your goals, you’ll reap the rewards.
  • Be patient… the impact takes time.